Impala does not differentiate their free range products from non-free range. This packaging does not excite or encourage consumers to purchase, and may feel alienated from the rest of the products.
die vrylopende afrikaner
packaging campaign
BRIEF
SOLUTION
Die Vrylopende Afrikaner is a packaging campaign celebrating the carefree, loving spirit of Afrikaans people. Inspired by the idea of being 'free-range', like the meat sold to them, it redesigns Impala meat's packaging, honouring and embracing Afrikaans culture's rich heritage with creativity and respect.
CREATIVE TEAM
Ester T. Tayla R.
Stefan M. Vincent W.
TOOLS USED
Premiere Pro, After Effects,
Illustrator, Photoshop
BRIEF
Perfectinism turns life into an endless report card. Some may describe it as a disease, and sometimes it can feel like it. Pefectionism is the context to greatness.
SOLUTION
This piece dives into what it might be like to be someone that has perfectinism. A self-reflective piece on how we see ourselves, compared to those around us.
CREATIVE TEAM
Ester Terblanche
TOOLS USED
Premiere Pro, After Effect
